Conference
About
Free entrance; First come, first seated
Nearly 40% of LDA consumers in the U.S. are Millennials and Gen Zs. Have you shifted your marketing and sales strategies to effectively engage this powerhouse demographic? If your approach is still evolving, this session is for you.
We’ll dive into the data — looking at recent Business of Drinks survey results from 1,300 Millennial and Gen Zs, as well as Nielsen, IWSR, and other sources.
Then we’ll examine what's resonating with younger audiences, and how to reach these consumers at scale.
Key takeaways:
- The changing demographic landscape in the U.S.
- What younger audiences are looking for in drinks
- What these audiences are looking for in wine specifically
- How they're finding wine to buy
- How to effectively connect with younger audiences
Nearly 40% of LDA consumers in the U.S. are Millennials and Gen Zs. Have you shifted your marketing and sales strategies to effectively engage this powerhouse demographic? If your approach is still evolving, this session is for you.
We’ll dive into the data — looking at recent Business of Drinks survey results from 1,300 Millennial and Gen Zs, as well as Nielsen, IWSR, and other sources.
Then we’ll examine what's resonating with younger audiences, and how to reach these consumers at scale.
Key takeaways:
- The changing demographic landscape in the U.S.
- What younger audiences are looking for in drinks
- What these audiences are looking for in wine specifically
- How they're finding wine to buy
- How to effectively connect with younger audiences
Speakers
